Wine Market (ALDI Group) Case Study Example | Topics and Well Written Essays - 3000 words

Wine Market (ALDI Group) - Case Study Example In 2008, ALDI's global revenues reached an estimated $65,700.0 million in tendered sales. Distribution of revenues across markets reveals growth in some regions of the world, and retraction in others. Adequate analysis of sites for aggressive advancement of wine varietals within ALDI stores across the board requires data on the overall picture of the various market regions and segmentation analysis of both the wine industry and its customers, for future integration of operations and knowledge sharing with industry partners toward realization of the Group's planned expansion in this product area. One of the strengths of ALDI's German based operations has been the Group's flexible approach to strategic opportunities during moments of economic downturn. A company known for its vision of offering the 'cheapest' high caliber products to its markets, ALDI has brought its 'home,' national and international brand grocery product lines to customers at the lowest possible prices while retaining the select-assortment concept indicative of specialty stores. ALDI's philosophy of grocery retail is based on a 'less-is-more' approach; from supplier selection to store location development and operations, each step in the distribution to market chain is managed to facilitate savings substantial enough to impact the everyday lives of consumers. The Group is reliant upon a tri-partite model of conducting retail business, which includes concentration on: 1. Purchasing power which translates to customer savings, by a large grocery retailer with focused attention on a limited number of 1,400 grocery and household items, of which are mostly ALDI 'select brands'; 2. Streamlined operations that enable the corporation to reduce costs; 3. Adherence to stringent quality standards dedicated to matching or exceeding the leading national brand in taste, appearance, and/or performance. In the context of the most recent global financial crisis, ALDI is looking for ways in which to expand its market share in the retail wine sector. Strategic planning toward this vision must acknowledge points of saturation in the wine market, as well as the total competitive picture in the retail grocery industry. For instance, ALDI's market share in its home country, Germany, has actually seen a reduction recently due to a high level of competition from other compatriot corporations. In efforts to retain the Group's 19% share of the German national market, the stores have begun to offer shoppers more in the way of international brands, and better incentives through semi-weekly promotions in order to capture a larger segment of the middle-class consumer population. Despite the challenge faced at home, ALDI's operations in over 15 other countries continue to be successful, and while hit and miss in 'hot' markets in Eastern Europe sustained by youth demographics, ALDI has recently opened stores in Hungary and Poland. The Commonwealth countries of South Pacific offer a similar demographic operations in Australia now

Psychological theories Research Paper Example | Topics and Well Written Essays - 2250 words

Psychological theories - Research Paper Example People need to feel loved and appreciated in order for them to change from bad habits (Schur,  2001). Therefore, the society should treat people in a better way instead of labeling them. This way, persons will not feel stigmatized despite their past actions. Instead, they will even desire to change in and become better persons. Therefore, indeed labeling theory has a significant effect on the psychology of an individual. Background Most of the crimes in the world are usually owed to poverty or lack. Although it is true that individuals may commit some crimes such as theft due to lacking some materials possessions, other crimes such as murder cannot be owed to lack or insufficiency of wealth. Serial killers are mostly defined as individuals who kill more than three people within a very period. For instance, records kept of serial killers show that they killed upto three victims per day. Serial killers do not just murder their victims. Most of them rape or sodomize their victims befo re putting them to death. There have also been cases of killers who mutilate the bodies after the victims have died. It is for these reasons that serial killers are thought to be psychopaths who have no conscience at all. Scholars assert that serial killers mainly murder out of psychological reasons such as labeling by the society (Cote,  2002). ... In addition, they are also not individuals who will have regrets after committing their crimes. Instead, scholars assert that these individuals derive fun and pleasure from these inhuman acts. The Labeling Theory and Crime The labeling theory states that people can create an individual’s bad character when they stigmatize them (Bryant, 2012). For instance, when an individual has been charged with criminal activities, people in the society are likely to label him or her as a criminal. The labeling theory asserts that; when an individual has been labeled in a certain way in the society, they tend to start acting according to their label (Cote,  2002). In addition, when people feel they are being treated like criminals they become frustrated and filled with anger. Therefore, the only way to vent this anger is by murder, as a way of taking revenge on humans. The theory also asserts that persons that have been labeled do not have peace inside themselves. Therefore, in order to en sure that other persons are also not peaceful too, the individuals prefer to take their lives by killing them. Therefore, the key causal factor arising from labeling theory is frustration. Individuals become frustrated due to stigmatization in the society. The labeling theory asserts that when an individual has been labeled, a number of factors in him become affected and thus, he starts engaging in criminal activities. This is because; labeling significantly affects the psychology of an individual. Labeling theory and the Social Psychology of an individual The social psychology of an individual refers to his social attributes. While some individuals are born while antisocial naturally, labeling affects the